One picture holds the whole word: blood still on the surface, where anyone can see it. Nothing has been wiped off and nothing has been covered up. From there the word moves twice. It moves onto screens and pages, where a film keeps showing the blood instead of cutting away. And it moves, as a joke, onto stories of any kind that have not been tidied up — the messy parts still in, in full view.
From the word’s history
Gory is gore + -y. The older word gor meant filth or mud in Old English, and Middle English gorry meant 'muddy', before the family settled on blood — so the word has long been about something unpleasant left clinging to a surface.
gory 是 gore 加上 -y。更早的 gor 在古英文裡指髒污、爛泥，中古英文的 gorry 是「泥濘的」，後來這一族才固定在「血」上。所以這個字一直在講「有東西黏在表面上沒清掉」。
Wiktionary, "gory"
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