包在人和公司外面的那層
把那層皮從商品身上移到人身上。名字、造型、廣告、說法,都是包在外面、讓人第一眼看到的東西。既然裡面沒變、外面換新,這個用法就常常帶一點「那只是表面」的味道。
noun · B2
The way a person, product or idea is shown to the public so that it looks attractive and interesting — the name, the look, the wording and the advertising around it, rather than the thing itself.
形象包裝