核心畫面

One way to hold this word: two photographs side by side, before and after. Somebody worked on the outside of the thing in one go — clothes and hair, or paint and furniture, or names and colours — and the point is that you can see the difference at a glance. What is underneath did not change.

makeover 可以想成兩張並排的照片:改造前、改造後。有人一口氣把這個東西的外表重新弄過。可能是衣服和頭髮,可能更多收起makeover 可以想成兩張並排的照片:改造前、改造後。有人一口氣把這個東西的外表重新弄過。可能是衣服和頭髮,可能是油漆和家具,也可能是名字和顏色。重點是差別一眼就看得出來。而底下的東西其實沒有變——人還是那個人,書店裡還是那些書,珍奶還是那個配方。這個「表面換了、裡面沒換」的落差,就是這個字每一種用法共同的骨架。

Two branches

看得見的外表:人與地方

最直接的兩種用法:被改造的是站在你面前的人,或你走得進去的地方。

noun · B2

A set of changes to the way a person looks — new clothes, a new haircut, new make-up — done to make them look better or noticeably different.

造型大改造

摸不到的外表:品牌與形象

同樣是「表面換了、裡面沒換」,只是這裡的表面不是頭髮或油漆,而是名字、顏色、版面、別人腦中的印象。

noun · B2

A big change to the way something such as a company, a product, a website, or a person's public image works or comes across, so that it feels new and different.

改頭換面