Branding is the work a company does when it gives a whole group of products the same name, the same look, and often the same story, so that name becomes easy to remember. It is more than sticking a logo on a box. The colours, the shape of the packet, even the way the company talks — that can all be branding.

Branding is the work a company does when it gives a whole group of products the same name, the same look, and often the same story, so that name becomes easy to rememberBranding是一家公司給一整群產品取同樣的名字、同樣的外觀，還常常給同樣的故事，讓那個名字變得好記，所做的工作。It is more than sticking a logo on a box它不只是把商標貼在盒子上而已。The colours, the shape of the packet, even the way the company talks顏色、包裝的形狀，甚至公司說話的方式 — that can all be branding這些都可以算是branding。

You hear this word in business class and in offices; it sounds like work talk, not kitchen talk.

You hear this word in business class and in offices你會在商業課和辦公室裡聽到這個字；it sounds like work talk, not kitchen talk它聽起來像是工作用語，不是家常閒聊。

Though actually, the older picture behind the word is burning a mark into an animal’s skin so everyone knew whose animal it was. Companies still want a mark that says “this is ours,” just without the fire.

Though actually不過其實，the older picture behind the word is burning a mark into an animal's skin這個字背後比較古早的畫面是在動物皮膚上燙一個印記，so everyone knew whose animal it was讓大家都知道那是誰的動物。Companies still want a mark that says "this is ours,"公司現在還是想要一個能說『這是我們的』的印記，just without the fire只是不用火了。