Put one figure in the middle: the person who buys. Everything this word can mean is a different answer to the question of what we do with that figure. Build a whole way of living around them and you get the buying culture. Argue that the economy runs on them and you get the economic theory. Decide they need defending and you get the protection movement. Same person at the centre, three different things done about them — which is why one word can sound like a complaint in one sentence and like a proud achievement in the next.

可以想成中間站著一個人:買東西的那個人。這個字的每一個意思,都是在回答「我們拿這個人怎麼辦」。圍著他建起一整套生活方式,就是那個被批評的消費文化。主張整個經濟靠他撐住,就是經濟學上的立場。認為他需要有人站出來保護,就是消費者保護運動。中心的人沒有變,只是對他做的事不同——所以同一個字,這一句聽起來像抱怨,下一句卻像在說一件光榮的成就。

From the word’s history

The Wiktionary entry builds the word from consume, which goes back through Old French to Latin consumere, and from there to consumer plus the ending -ism. The ending is what makes it big: -ism turns a role into a whole system built around that role.

Wiktionary 的詞源把這個字拆成 consume(來自拉丁文 cōnsūmō,經古法文進入英文)→ consumer → 再加 -ism。關鍵在最後那個字尾:-ism 把一個角色放大成一整套圍著這個角色轉的體系,所以這個字談的從來不是一次購物。

Wiktionary, "consumerism"

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