怎麼把東西賣出去
這一支就是核心畫面本身：商品和客人碰面那一刻的所有安排。
noun · B2
The work of deciding how shops and companies sell their products: what goes on the shelves, how it is displayed, what is advertised in the store, and what is put on sale.
商品販售規劃
核心畫面
You can think of merchandising as the moment where goods are put in front of a buyer. Someone decides what stands by the door, what sits on the shelf at eye level, what the sign over it says. That is the activity the word names. And because that activity produces a whole class of objects — things made only so they can be put in front of a fan — the same word came to cover those objects too.
merchandising 可以想成「把東西擺到買的人面前」這個畫面。有人決定門口放什麼、眼睛高度的架子放什麼、上面…更多收起
merchandising 可以想成「把東西擺到買的人面前」這個畫面。有人決定門口放什麼、眼睛高度的架子放什麼、上面掛什麼牌子。這套動作就是這個字最原本在說的事。而這套動作會生出一整批東西——印著名字和圖案、專門做來擺出去賣的商品——所以同一個字後來也拿來指那些東西本身。兩個意思一個是「怎麼賣」，一個是「賣的那些」。From the word’s history
The word is merchandise plus -ing, the ending that turns a verb into a noun for the activity. Late Middle English marchaundising named trading itself; the modern senses are that activity narrowed to the shop floor, and then the goods it produces.
這個字是 merchandise（商品）加上 -ing，而 -ing 的作用是把動作變成名詞。中古英語晚期的 marchaundising 指的就是做買賣這件事。今天的兩個意思都從那裡來：一個把它收窄到賣場裡的做法，一個乾脆指做出來賣的那些東西。
Wiktionary entry supplied in this packet (kaikki:3f6f69a190036ae4:1487105533): From Late Middle English marchaundising, from marchaundisen + -ing; analysable as merchandise + -ing.
Two branches
為了賣而做出來的東西
從核心那個「擺出去賣」的動作，轉去指那批被擺出去的東西。這是名詞常見的轉法：動作的名字，拿來當動作產物的名字。
noun · B2
Toys, clothes, cups, posters and other things made to be sold together with a popular film, sports team, singer or show, usually with its name, logo or pictures on them.
周邊商品
原始詞典資料4 筆記錄
以下是外部詞典記錄的用法，原文照列，我們還沒有寫成教學內容。上面的說明才是我們自己寫的；有些用法可能上面已經講過了。
merchandisingnoun/ˈmɜːt͡ʃ(ə)ndaɪzɪŋ/
- 1
archaicgerund of merchandise
- May not the miſerable ruine of Conſtantinople, their impregnable vvalles, riches, and pleaſures laſt taken by the Turke (vvhich are but a bit, in compariſon of their novv mightines) remember vs, of the effects of priuate couetouſneſs? […] His [the Byzantine emperor's] pouertie vvhen the Turke beſeiged, the citizens (vvhoſe marchandizing thoughts vvere onely to get vvealth, little conceiuing the deſperate reſolution of a valiant expert enemy) left the Emp[eror] ſo long to his concluſions, hauing ſpent all he had to pay his young, ravv, diſcontented Souldiers; that ſodainly he, they, and their citie vvere all a prey to the deuouring Turke.
- The Diſcommodities of Vſury are: Firſt, that it makes fevver Merchants. For vvere it not, for this Lazie Trade of Vſury, Money vvould not lie ſtill, but vvould, in great Part, be Imployed vpon Merchandizing; VVhich is the Vena Porta of VVealth in a State.
- 2
gerund of merchandise
- Now, these strikers: Honest, they're not such bad people. Just foolish. They don't understand the complications of merchandizing and profit, the way we businessmen do, but sometimes I think they're about like the rest of us, and no more hogs for wages than we are for profits.
- With the ubiquitous branding and expert merchandizing of museums today, it is easy to forget that graphic design was once a low priority for them.
- 3
gerund of merchandise
這個拼法也被記錄為下列字的變化形：
資料來源：英文維基詞典 English Wiktionary（CC BY-SA 4.0）。 原文照列，未經改寫。