核心畫面

Think of the price tag with a piece taken off it. The number that was there has been , and what is left is what you actually pay. The word never explains who did the cutting or why — a sale, old stock, a business that runs . It only says the number is smaller than the usual one. Once you see the cut tag, you can hang it on the goods or hang it on the shop door, and the picture still works.

可以想成一張被剪掉一角的價格標籤。原本那個數字被剪短了,剩下的才是你真正要付的。這個字從來不解釋是誰剪的、為什麼剪—更多收起可以想成一張被剪掉一角的價格標籤。原本那個數字被剪短了,剩下的才是你真正要付的。這個字從來不解釋是誰剪的、為什麼剪——可能在促銷,可能在清庫存,也可能這門生意本來就走低價。它只說一件事:數字比平常小。看懂這張被剪過的標籤,你把它掛在商品上也行,掛在店門口也行,畫面都說得通。