Upmarket means made for people with money — more expensive, better quality, and aimed at customers who can pay more. You use it about shops, restaurants, hotels, brands, clothes, and whole neighbourhoods: an upmarket café, an upmarket area of the city.

Upmarket means made for people with moneyupmarket 指的是為有錢人做的東西——more expensive, better quality更貴、品質更好, and aimed at customers who can pay more而且鎖定付得起更多錢的客人。you use it about shops, restaurants, hotels, brands, clothes, and whole neighbourhoods你可以用它形容商店、餐廳、飯店、品牌、服飾、甚至整個社區：an upmarket café高檔咖啡廳, an upmarket area of the city城市裡的高檔地段。

It works as an adjective ('an upmarket restaurant') and also as an adverb after 'go' or 'move' ('the brand has gone upmarket'), which means the company decided to sell fancier, pricier things than before. Its opposite is 'downmarket', which is cheaper and aimed at ordinary buyers.

It works as an adjective ('an upmarket restaurant')它可以當形容詞用（'an upmarket restaurant' 高檔餐廳）, and also as an adverb after 'go' or 'move' ('the brand has gone upmarket')也可以接在 'go' 或 'move' 後面當副詞用（'the brand has gone upmarket'）, which means the company decided to sell fancier, pricier things than before意思是這家公司決定賣比以前更高級、更貴的東西。Its opposite is 'downmarket'它的反義字是『downmarket』, which is cheaper and aimed at ordinary buyers指比較便宜、鎖定一般買家的意思。

Two things worth noticing. First, upmarket describes the customers a business is chasing, not just the price tag — an upmarket shop is trying to attract a certain kind of person.

Two things worth noticing有兩件事值得注意。First, upmarket describes the customers a business is chasing第一，upmarket 形容的是一家店想吸引的客人, not just the price tag而不只是價格標籤——an upmarket shop is trying to attract a certain kind of person高檔商店是想吸引特定類型的人。

Second, it carries a small edge. Depending on how you say it, 'upmarket' can be plain description or a light poke at people trying to look richer than they are: 'It's gone a bit upmarket since they redecorated' often means the coffee costs twice as much now.

Second, it carries a small edge第二，這個字帶著一點小小的鋒芒。Depending on how you say it看你怎麼說，'upmarket' can be plain description『upmarket』可以只是單純的描述, or a light poke at people trying to look richer than they are也可以是在輕輕調侃想裝有錢的人：'It's gone a bit upmarket since they redecorated'『自從重新裝潢後，這裡變得有點高檔了』, often means the coffee costs twice as much now常常是說咖啡現在貴了一倍。

This is British English, and common in Australia too. Americans usually say 'upscale' in the same places, and 'high-end' works for both.

This is British English這是英式用法, and common in Australia too在澳洲也很常見。Americans usually say 'upscale' in the same places美國人在同樣的情境通常會說『upscale』, and 'high-end' works for both而『high-end』兩邊都通用。