Brandname/brænd/

• 1

  A surname.

• 2

  A municipality in Bludenz district, Vorarlberg, Austria.

• 3

  A municipality in Tirschenreuth district, Bavaria, Germany.

• 4

  A borough of Aachen, North Rhine-Westphalia, Germany.

• 5

  A hamlet in Beekdaelen municipality, Limburg province, Netherlands.

brandnoun/ˈbɹænd/

• 1

  A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.

  • “Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”
  • The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore.
• 2

  A branding iron.

• 3

  The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.

  • The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
  • In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
• 4

  businessA specific product, service, or provider so distinguished.

  • Some brands of breakfast cereal contain a lot of sugar.
• 5

  Any specific type or variety of something; a distinct style or manner.

  • I didn’t appreciate his particular brand of flattery.
  • New Orleans brand sausage; Danish brand ham
• 6

  The public image or reputation and recognized, typical style of an individual or group.

  • The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.
  • Her brand is edgy, cosmopolitan, and out-of-the-box, so blogging is the perfect, ever-changing match for her.
• 7

  A mark of infamy; stigma.

• 8

  Any minute fungus producing a burnt appearance in plants.

brandverb/ˈbɹænd/

• 1

  To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

  • When they caught him, he was branded and then locked up.
  • Man's flesh they eat: their own they paint and sear, / branding with burning iron, — usage fere!
• 2

  To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

  • The ranch hands had to brand every new calf by lunchtime.
  • A maverick is an unbranded calf that has been weaned and shifts for itself. The maverick then belongs to the man who finds it and brands it.
• 3

  To make an indelible impression on the memory or senses.

  • Her face is branded upon my memory.
• 4

  To stigmatize, label (someone).

  • He was branded a fool by everyone that heard his story.
  • I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
• 5

  businessmarketingTo associate a product or service with a trademark or other name and related images.

  • They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
• 6

  To be very hot, to burn.

  • O, not for thee the glow, the bloom, ⁠Who changest not in any gale, ⁠Nor branding summer suns avail To touch thy thousand years of gloom: […]