真的吼出來的那一聲
這一支就是畫面本身：上場前全體一起吼的那一聲，是聲音，不是字句。
noun · B2
A loud shout that soldiers give as they go into a battle, to make their own side braver and to frighten the other side.
戰場吶喊
核心畫面
One way to hold this word: a whole line of people opening their mouths at the same moment and making one sound. The sound is aimed two ways at once. Forward, at whoever is in the way, to shake them. And inward, at the people making it, so that nobody has to be brave alone. Keep that double aim and the word travels easily: replace the roar with a phrase and you have a campaign, a team, an office — same sound, quieter form.
可以想成一整排人在同一刻張開嘴，發出同一個聲音。這一聲是往兩個方向去的。往前，對著擋路的人，把對方震住。往內，對著喊…更多收起
可以想成一整排人在同一刻張開嘴，發出同一個聲音。這一聲是往兩個方向去的。往前，對著擋路的人，把對方震住。往內，對著喊的人自己，讓誰都不用單獨鼓起勇氣。記住這個「同時對外也對內」的畫面，這個字就走得很遠：把那一聲吼換成一句話，就成了一場運動、一支球隊、一間公司的口號——同一個聲音，只是變安靜了。Two branches
拿來凝聚人的一句話
把那一聲吼換成一句聽得懂的話。功能沒變，還是又壯膽又向外宣示，只是現在喊的是內容，而不只是聲音。
noun · B2
A short, strong phrase that a group says again and again to give people energy and hold them together behind one aim. Political groups use it most, but teams, fans, campaigns and companies use it too.
戰鬥口號