One way to hold this word: a whole line of people opening their mouths at the same moment and making one sound. The sound is aimed two ways at once. Forward, at whoever is in the way, to shake them. And inward, at the people making it, so that nobody has to be brave alone. Keep that double aim and the word travels easily: replace the roar with a phrase and you have a campaign, a team, an office — same sound, quieter form.
可以想成一整排人在同一刻張開嘴，發出同一個聲音。這一聲是往兩個方向去的。往前，對著擋路的人，把對方震住。往內，對著喊的人自己，讓誰都不用單獨鼓起勇氣。記住這個「同時對外也對內」的畫面，這個字就走得很遠：把那一聲吼換成一句話，就成了一場運動、一支球隊、一間公司的口號——同一個聲音，只是變安靜了。
登入就可以看每一支怎麼連回核心畫面。