A slogan is a short phrase that is easy to remember.

A slogan口號 is a short phrase that is easy to remember是一句容易記住的短語

Companies put slogans on adverts. Politicians and groups shout them on signs and in speeches.

Companies公司 put slogans on adverts把口號放在廣告裡 politicians and groups政治人物和團體 shout them on signs and in speeches則在標語牌和演講中喊出來

The point is not to explain an idea fully — it is to stick in your head.

The point重點 is not to explain an idea fully不是要把一個想法完整解釋清楚 — it它 is to stick in your head而是要能留在你腦海裡

Some slogans are clever and true enough; some are so simple they hide the hard parts of a question.

Some slogans有些口號 are clever and true enough夠聰明也夠真實 some有些 are so simple they hide the hard parts of a question則簡單到把問題困難的部分都藏起來了

The word has a rather grand past: it comes from Scottish Gaelic sluagh-ghairm, a battle cry — sluagh 'army, crowd' + gairm 'a call, a cry.' So a slogan began as a shout to gather fighters, and only later became the catchy line on a poster.

The word這個字 has a rather grand past有段相當顯赫的過去 it它 comes from Scottish Gaelic sluagh-ghairm源自蘇格蘭蓋爾語 sluagh-ghairm a battle cry意思是「戰吼」 — sluagh 'army, crowd'sluagh 意思是「軍隊、群眾」 + gairm 'a call, a cry.'加上 gairm，意思是「呼喊」 so a slogan所以 slogan 一開始 began as a shout to gather fighters是聚集戰士的吶喊聲 and only later而是後來才 became the catchy line on a poster變成海報上朗朗上口的一句話

In everyday English it is a fairly neutral word; when people dislike the empty use of such phrases, they reach for sloganeering instead.

In everyday English在日常英文裡 it它 is a fairly neutral word是個相當中性的字 when people dislike the empty use of such phrases當大家不喜歡這類空話的濫用時 they他們 reach for sloganeering instead會改用 sloganeering（口號式空談）這個字