核心畫面

Picture a mark on a product that says, without words, 'this one is ours'. Two things are true of it: seeing it, you know instantly whose it is, and nobody else is allowed to use it. English keeps the first half when it borrows the word for people — a trademark grin is the one you recognise the moment you see it.

可以想成:產品上的一個記號,不必說話就表明「這是我們家的」。它有兩個特點:看到就知道是誰的,而且別人不能用。當英文把更多收起可以想成:產品上的一個記號,不必說話就表明「這是我們家的」。它有兩個特點:看到就知道是誰的,而且別人不能用。當英文把這個字借去形容人的時候,保留的是前面那一半——someone's trademark smile 就是那種一看就認得出來的笑容。

From the picture

一看就認得的招牌特徵

把商標「看到就知道是誰」的作用借到人身上:某個動作、穿著或表情,成了辨識這個人的記號——只是沒有法律那一層。

signature trait · noun · B1

a particular way of behaving, dressing, or looking that makes someone or something easy to recognize.

招牌特徵

Also in this word

registered brand mark · noun · B1

a special name, sign, or word on a product that shows which company made it, and that other companies may not use.

商標

原始詞典資料7 筆記錄

以下是外部詞典記錄的用法,原文照列,我們還沒有寫成教學內容。上面的說明才是我們自己寫的;有些用法可能上面已經講過了。

trademarknoun/ˈtɹeɪdmɑːk/

  • 1

    A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products.

  • 2

    A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products.

  • 3

    Any proprietary business, product or service name.

    • Trademark Notice / The following are trademarks or registered trademarks of their respective companies: […] Google is a trademark of Google Corporation; eBay is a trademark of eBay, Inc.
  • 4

    The aspect for which someone or something is best known; a hallmark or typical characteristic.

trademarkverb/ˈtɹeɪdmɑːk/

  • 1

    To register something as a trademark.

  • 2

    To so label a product.

trademarkadj/ˈtɹeɪdmɑːk/

  • 1

    informalDistinctive, characteristic, signature.

    • Sutho took a pull at his Johnny Walker and Coke and laughed that trademark laugh of his and said: `Okay. I'll pay that all right.'
    • Riise did crash a fantastic, trademark free-kick against the bar from 25 yards but it was the Potters who increasingly posed the greater threat.

資料來源:英文維基詞典 English WiktionaryCC BY-SA 4.0)。 原文照列,未經改寫。