剛被發動起來的那家公司
把「剛發動」這個畫面直接當成一個東西來指，指的就是那家公司本身。
noun · B2
A new, small company that has only just begun, especially one working with computers, the Internet, or another new kind of technology, and one that hopes to grow quickly.
新創公司
核心畫面
You can think of an engine being switched on. Somebody turns the key, the engine coughs, and the thing begins to run. Everything about this word lives in that first minute. A start-up is the company that has just been switched on: it is moving, but it has not gone anywhere yet. And start-up costs are what you had to pay before the key would even turn — the fuel, the parts, the licence. Both uses are about the same short, expensive, hopeful moment at the beginning.
可以想成一台引擎被發動的那一刻。有人轉下鑰匙，引擎咳了一聲，東西開始運轉。這個字的兩個用法，都活在那第一分鐘裡。a …更多收起
可以想成一台引擎被發動的那一刻。有人轉下鑰匙，引擎咳了一聲，東西開始運轉。這個字的兩個用法，都活在那第一分鐘裡。a start-up 就是「剛被發動起來的那家公司」——已經在動了，但還沒跑到任何地方。start-up costs 則是「鑰匙還沒轉之前就得先付的錢」：油錢、零件、牌照。兩個用法講的都是開頭那段又花錢、又充滿期待的短短時間。From the word’s history
Wiktionary records the noun as deverbal from the phrasal verb start up, which means to switch something on and get it running. The company sense is that image applied to a business.
Wiktionary 記錄這個名詞是直接從動詞片語 start up 變來的，而 start up 本來就是「把東西發動起來、讓它開始運轉」。把這個畫面套在一家公司上，就是 a start-up。
Wiktionary via kaikki, source_ref kaikki:3f6f69a190036ae4:1395940003:2375, etymology_text: Deverbal from start up.
Two branches
發動之前要先付的
同一台引擎，但這次看的是「發動它要花什麼」。這個用法只能貼在名詞前面。
adjective · B2
Connected with the beginning of a new business — used about the money, the costs, and the other things a company needs in its first stage, before it earns anything.
創業初期的