核心畫面

Think of the moment just before someone pays at a counter. The question hanging in the air is always the same: how much will this actually get me? Purchasing power can be pictured as the weight the buyer brings into that moment. Sometimes the weight sits in the coin itself — what one dollar will fetch today. Sometimes it sits in the wallet — how much a family, a town or a country has ready to spend. And sometimes it sits in the size of the order, so large that the seller drops the price to keep the buyer. One picture, three places the weight can sit.

可以想成結帳前的那一刻。買方站在櫃檯前,空氣裡的問題永遠是同一個:這樣到底換得到多少。purchasing powe更多收起可以想成結帳前的那一刻。買方站在櫃檯前,空氣裡的問題永遠是同一個:這樣到底換得到多少。purchasing power 可以想成買方在那一刻身上的重量。有時候重量在硬幣本身,看一塊錢今天能換到什麼。有時候重量在錢包裡,看一個人、一家人或一整個國家有多少錢能花。有時候重量在訂單的大小,量大到賣方願意讓價留住你。同一個畫面,重量落在三個不同的地方。

From the picture

買方身上的力氣

同樣是「換得到多少」,但這次把重量從硬幣移到買方身上:問的不再是一塊錢值多少,而是這個買方在櫃檯前有多少份量。

noun · B2

The money that a person, a group, or a whole country has ready to spend on goods and services.

消費能力

Also in this word

noun · B2

How much one unit of money, such as one dollar, can actually buy. When prices go up, the same money buys less, so its purchasing power falls.

購買力