One way to hold it: an organization has a front door. Inside, people make things and make decisions. Outside stand customers, neighbours, reporters, everyone else. Public relations lives at that door — sometimes it names the work of standing there and explaining what goes on inside, and sometimes it names the state of the relationship across that doorway.

可以想成一個組織有一道大門。門裡面的人做事、做決定;門外面站著顧客、鄰居、記者,還有所有其他人。public relations 就活在這道門上。有時候它指「站在門口向外說明」的那份工作,有時候它指門裡門外之間那層關係本身。

From the word’s history

The phrase dates from the early twentieth century, and Wiktionary notes it spread as a neutral replacement for propaganda once that word turned negative — which fits the door image: the same explaining work, renamed as a relationship rather than a message pushed out.

根據 Wiktionary,這個說法出現在二十世紀初,並且是在 propaganda(宣傳)變得負面之後,被當成中性的替代說法而流行起來。這條線索剛好對上門口的畫面:同樣是向外說明,但重點被改寫成「關係」,而不是單向推出去的訊息。

Wiktionary, "public relations"

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