Travel to natural places — rain forests, coral reefs, mountains, wetlands — done in a way that tries not to damage them. It usually means small groups, local guides, staying in simple places owned by local people, and learning about the plants, animals and the people who live there. The idea has two halves, and both matter: the place should not be hurt, and the money should stay with the people who live there.

Travel to natural places到自然的地方旅行——rain forests, coral reefs, mountains, wetlands雨林、珊瑚礁、山區、濕地——done in a way that tries not to damage them用一種盡量不破壞它們的方式。It usually means small groups, local guides通常這代表小團體、當地嚮導，staying in simple places owned by local people住在當地人擁有的簡樸地方，and learning about the plants, animals and the people who live there並且認識那裡的植物、動物，和住在那裡的人。The idea has two halves, and both matter這個概念有兩個部分，兩個都很重要：the place should not be hurt地方不應該被破壞，and the money should stay with the people who live there而且錢應該留在住在那裡的人手上。

Also used for the industry itself: the companies, tours and hotels that sell these trips.

Also used for the industry itself這個詞也可以指整個產業本身：the companies, tours and hotels that sell these trips那些販賣這類行程的公司、旅行團，和飯店。

In real use the word is stretched a lot. Any hotel with a garden and a sign asking you to reuse your towel may call itself 'ecotourism', so people sometimes say it with a raised eyebrow, and there is a common word 'greenwashing' for calling something eco when it is not.

In real use the word is stretched a lot在實際使用上，這個詞被用得很寬鬆。Any hotel with a garden and a sign asking you to reuse your towel任何一間有個花園、掛著要你重複用毛巾的牌子的飯店 may call itself 'ecotourism'都可能自稱是 'ecotourism'，so people sometimes say it with a raised eyebrow所以有些人講到這個詞時會挑一下眉毛，and there is a common word 'greenwashing'而且有一個常見的詞 'greenwashing'，for calling something eco when it is not就是用來講明明不環保卻硬說自己環保這種事。

It is a fairly formal, written word — you meet it in travel articles, government plans and school textbooks more than in everyday talk. Uncountable: no 'an ecotourism', no plural.

It is a fairly formal, written word這是一個相當正式、書面的詞——you meet it in travel articles, government plans and school textbooks你比較會在旅遊文章、政府計畫，和學校課本裡遇到它 more than in everyday talk日常說話比較少用。Uncountable這是不可數名詞：no 'an ecotourism', no plural不會說 'an ecotourism'，也沒有複數。