- 1nB1
/ˈædvɜːrt/ · /ˈædvɜːt/
a notice, picture, or short film that tells people about something for sale, a job, or an event, and tries to make them want it or go to it.
廣告
複數 adverts
核心畫面
A message someone pays to put in front of you — a page in a magazine, a poster at the station, thirty seconds between TV programmes — made to tell you something exists and to make you want it.
可以想成「有人花錢,讓你看見的一段訊息」:雜誌裡的一頁、車站牆上的海報、節目中間插進來的那三十秒。它的工作有兩件——…更多收起
可以想成「有人花錢,讓你看見的一段訊息」:雜誌裡的一頁、車站牆上的海報、節目中間插進來的那三十秒。它的工作有兩件——先讓你知道有這個東西(東西要賣、職缺在找人、活動要辦),再讓你想去買、去應徵、去參加。這個字是 advertisement 的短講法,英國人日常最常用的就是 advert 或更短的 ad。原始詞典資料5 筆記錄
以下是外部詞典記錄的用法,原文照列,我們還沒有寫成教學內容。上面的說明才是我們自己寫的;有些用法可能上面已經講過了。
advertnoun詞源 1/ˈædvɜːt/
- 1
informalAn advertisement, an ad.
- This was a wonderful advert for the Premier League, with both Chelsea and United intent on all-out attack - but Ferguson will be concerned at how his side lost their way after imperiously controlling much of the first period.
- When I was writing my 'Tube Talk' column, a man sent me a letter complaining about the advertisement of cars on the Underground. Why would the Underground masochistically promote a rival transport mode? The answer, I discovered, was that the adverts on the network must not 'harm the brand', and a car advert per se was not deemed to do that. However, a car advert that said 'Why are you using this horrible Tube when you could be driving one of our lovely cars?' would not be allowed.
advertverb詞源 2/ædvˈɜːt/
- 1
To take notice, to pay attention (to).
- At a time when creation seems to be endangered in so many ways through human activity, we should consciously advert to this dimension of Sunday, too.
- 2
obsoleteTo turn attention to, to take notice of (something).
- 3
obsoleteTo turn attention to, to take notice of (something).
- To meditate, one must advert the mind toward the breath
- 4
To call attention, refer (to).
- ‘I have before suggested that a genuine blackguard is never without a pocket-handkerchief. But it is not to this fact that I now especially advert.’
- As soon as Miss Fairlie had left the room he spared us all embarrassment on the subject of the anonymous letter, by adverting to it of his own accord.
資料來源:英文維基詞典 English Wiktionary(CC BY-SA 4.0)。 原文照列,未經改寫。