核心畫面

One way to hold this word: the face a shop turns to the street. Glass, a door, a sign, and whatever is set out in the window for people walking past. Two things follow from a face. Anything can wear it — a church or a law office can take over that glass front and be known by it. And it can be moved — a page on a screen is now the first thing a customer sees, so English hands the same word to it.

可以想成「一家店朝著街道露出來的那張臉」。玻璃、一扇門、一塊招牌,還有櫥窗裡擺給路人看的東西。既然是一張臉,就會有兩更多收起可以想成「一家店朝著街道露出來的那張臉」。玻璃、一扇門、一塊招牌,還有櫥窗裡擺給路人看的東西。既然是一張臉,就會有兩件事跟著發生。第一,別的東西也可以戴上它:教會或律師事務所租下那片玻璃門面,就被人用這個字稱呼。第二,它可以被搬走:現在顧客先看到的是螢幕上的頁面,英文就把同一個字交給了它。

From the word’s history

From store + front. The compound says its own meaning: the front of a store.

由 store(店)加 front(正面)組成。這個複合字幾乎自己就把意思說完了:店的正面。

Wiktionary etymology supplied in this packet (kaikki extract, source_ref kaikki:3f6f69a190036ae4:1226634917): “From store + front.”

Two branches

街上的那一面

這一組是畫面本身,加上一個把畫面借出去的用法:租下那片玻璃門面的,不一定是一家店。

noun · B2

The side of a shop that faces the street — the door, the sign and, usually, the big display windows that people look into as they walk past.

店面;店鋪的門面

搬到螢幕上的門面

當顧客第一眼看到的不再是玻璃而是頁面,那張臉就換了位置。英文沒有另造新字,直接把 storefront 交給了它。

noun · B2

A website or a page inside an app where a business shows its goods or services and takes orders — the online version of the front of a shop.

網路店面;線上商店頁面