Picture one button that is meant for the worst moment. You do not explain, you do not choose between options, you do not wait — you press, and something big happens at once. Its whole design is to skip thinking, because in a real emergency thinking takes time you may not have. Hold that: one press, no thought, everything moves.

可以想成一顆專門為最糟的那一刻準備的按鈕。你不用解釋。你不用在幾個選項之間挑。你也不用等。按下去,馬上就有很大的動作發生。它的設計本來就是要跳過思考,因為真正的緊急狀況裡,思考需要的時間你可能沒有。記住這個畫面:一按、不想、全部啟動。