Picture a small shop front with one service written on the sign. That is what the words say: massage inside, pay at the desk. The whole of this page turns on the gap between that sign and what is behind it. Read straight, the sign is simply true. Read the way most English news readers read it, the sign is a polite screen over a business that sells sex — and the screen only works because the plain meaning is so ordinary.
可以想成一個小店面，招牌上寫著它提供的服務。字面上就是這樣：裡面按摩，櫃檯付錢。整頁的重點，落在招牌和招牌後面之間的那道落差。照字面讀，招牌講的是實話。但照多數英語新聞讀者的習慣讀，這塊招牌是一層禮貌的遮擋，底下做的是性交易——而它之所以遮得住，正是因為字面意思太平常了。
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