Picture a shop where every box has a small paper label tied to it, and every box with the same label sits on the same shelf. A hashtag is that label, and the # is the string that ties it on. Write #NightMarket under your photo and the photo moves onto the night-market shelf, where a stranger can walk up and see it. From that one picture everything else follows: the label itself, the act of tying it on, and the piece of string on its own.

可以想成一間倉庫,每個箱子上都掛著一張小紙牌,掛同一張牌的箱子就擺在同一個架子上。hashtag 就是那張紙牌,# 是把牌綁上去的那條繩子。你在照片底下打 #NightMarket,這張照片就被挪到「夜市」那個架子上,陌生人走過去就看得到。其他用法都從這個畫面長出來:紙牌本身、把牌掛上去這個動作、還有那條繩子單獨被拿出來講。

From the word’s history

From earlier hash tag: hash (the # sign) + tag (a label). The # was proposed on Twitter in 2007 as a way of grouping messages, borrowed from the channel names used in IRC chat.

早期寫成兩個字 hash tag,也就是 hash(# 符號)加 tag(標籤)。2007 年有人提議在 Twitter 上用 # 把同一話題的訊息聚成一組,做法是從網路聊天室 IRC 的頻道名稱借來的。所以「符號+標籤」這個組合本身就是它的意思。

Wiktionary, "hashtag"

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