Imagery is the picture-making that words — or a film’s shots — do in your head. In a poem or a story, a writer chooses sights, sounds, smells, and feelings so you do not only understand the idea; you almost see it.

Imagery is the picture-makingImagery是那種畫面營造 that words — or a film's shots — do in your head文字，或電影的鏡頭，在你腦中做的那件事。In a poem or a story在一首詩或一個故事裡，a writer chooses sights, sounds, smells, and feelings作者會選擇畫面、聲音、氣味、和感覺，so you do not only understand the idea讓你不只是理解那個概念；you almost see it你幾乎可以看見它。

Teachers often ask, “What imagery does the writer use?” and they mean those picture-details, not photographs glued into the book. In film, people also say imagery for the way the pictures themselves carry meaning: dark streets, a repeated colour, a quiet empty room.

Teachers often ask, “What imagery does the writer use?”老師常常會問“What imagery does the writer use?”（作者用了什麼意象），and they mean those picture-details意思是指那些畫面細節，not photographs glued into the book不是指貼在書裡的照片。In film在電影裡，people also say imagery for the way the pictures themselves carry meaning大家也會用imagery指畫面本身傳達意義的方式：dark streets, a repeated colour, a quiet empty room像陰暗的街道、重複出現的顏色、安靜的空房間。

Though actually, outside school some people use imagery more loosely to mean “the pictures” or “the look of the campaign”. The school meaning is the craft of making meaning through pictures, in language or on a screen.

Though actually不過其實，outside school some people use imagery more loosely在學校以外，有些人會比較鬆散地使用imagery to mean “the pictures” or “the look of the campaign”意思只是「畫面」或「這個宣傳活動的視覺風格」。The school meaning is the craft of making meaning through pictures學校教的意思是指透過畫面創造意義的技藝，in language or on a screen不管是在文字裡還是螢幕上。