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To greenwash is to hide how harmful a product or a company’s work is for the environment, by putting on a show of care. A firm may use green leaves on the packet, talk about “saving the planet,” or run a small clean project while the main business still dirties air, water, or land. The noun is that show, or that habit: “This ad is greenwash.” The word is a blend of green (here: looking environmentally friendly) and whitewash (covering a stain so it looks clean), or green + -wash. It was coined by Jay Westerveld in 1986. It is used in news, campaigning, and sharp everyday talk; it is not a compliment. You can greenwash a product, a brand, or a whole industry. Though actually the point is the gap: not “they did one green thing,” but “they want you to stop looking.”
漂綠（把不環保的事包裝成很環保）
原始詞典資料2 筆記錄
以下是外部詞典記錄的用法，原文照列，我們還沒有寫成教學內容。上面的說明才是我們自己寫的；有些用法可能上面已經講過了。
greenwashnoun/ˈɡɹiːnwɒʃ/
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A false or misleading picture of environmental friendliness used to conceal or obscure damaging activities.
- People can be cynical about companies hiding behind green ideals, their radars finely tuned to detect a greenwash.
- Greta Thunberg has blasted politicians as hypocrites and international climate summits as empty words and greenwash.
greenwashverb/ˈɡɹiːnwɒʃ/
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To portray with a false or misleading image of environmental friendliness so as to conceal or obscure damaging activities.
- But what happens more often is that media “greenwashes” dirty energy sources (coal, gas, nuclear power) as “clean”—a particularly dangerous notion because it belies the threat they pose to our planet and human health.
- The commercials were very effective – in 1990, they won an Effie advertising award, and subsequently became a case study at Harvard Business school. They also became notorious among environmentalists, who have proclaimed them the gold standard of greenwashing – the corporate practice of making diverting sustainability claims to cover a questionable environmental record.
資料來源：英文維基詞典 English Wiktionary（CC BY-SA 4.0）。 原文照列，未經改寫。