Chiconomics is a playful magazine word for the ways people look fashionable without spending much money, especially when times are hard. You might mend clothes, shop second-hand, wear the same good coat for years, or copy an expensive look with cheaper pieces. It is not a real school subject, and people do not use it much in everyday talk. You will mostly see it in fashion writing. The joke in the word is that looking stylish has become a kind of “economics”: how to get the look when the money is tight.

不景氣時的平價時尚之道（雜誌造的詞，不是學校裡的經濟學）