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An advertorial is an advertisement written to look like a normal article in a newspaper, a magazine, or a website. The headline, the layout, even the helpful voice copy a real story — but a company paid for it, and it wants you to buy, join, or believe something. Honest papers label it as advertising or sponsored; some still hide it. Marketing people and journalists use the English word; ordinary readers may not. Though actually the line keeps moving: native ads, sponsored posts, a star “sharing” a product online — same idea in a new jacket. An advertorial is not a news story that happens to mention a brand. It is an ad wearing news clothes.
廣編稿（台灣報刊用語）；網路上也說業配文。中國大陸較常說「軟文」。
組成Blend of advertisement + editorial, first recorded in 1946. Advert- from the paid notice; -orial from writing that looks like a paper’s own article.
同家族的字
- advertisementone half of the blend: the paid message
- editorialthe other half: writing that looks like a paper’s own article
原始詞典資料1 筆記錄
以下是外部詞典記錄的用法，原文照列，我們還沒有寫成教學內容。上面的說明才是我們自己寫的；有些用法可能上面已經講過了。
advertorialnoun/ˌædvɚˈtɔɹi.əl/
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An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
- BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials.
資料來源：英文維基詞典 English Wiktionary（CC BY-SA 4.0）。 原文照列，未經改寫。