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    Advergaming is when a company uses a computer game to advertise. The game itself is the ad: you play, and while you play you keep meeting a brand, a snack, a car, a shop. Sometimes the whole game is built around the product. Sometimes a game people already like quietly shows the product on a bottle, a poster, a racing car. People who make ads, and people who study games, use this word; in everyday talk many speakers just say “a game that is really an ad.” It is quite new, and it sounds like office talk. Though actually the messy part is the feeling: if the game is fun, you may not notice you are being sold to, and that is often the point. Parents sometimes worry about this with children, because play and selling get mixed. The word names the practice, not one famous title.

    廣告遊戲、以遊戲做廣告(也有人說「置入性行銷遊戲」)

    例句逐字對照、搭配詞、易混淆字

    這一義的完整解析還沒打開。訂閱後可以看到例句怎麼拆、常跟哪些字一起出現, 以及容易跟它搞混的字。

    看看訂閱內容

組成From advergame + -ing. Advergame is a blend of advertisement + game; the -ing turns that into the activity, the practice of using such games.

同家族的字

  • advergamethe game itself; this word is that noun plus -ing
  • advertisementthe first half of the blend inside advergame
  • gamethe other half of the blend

原始詞典資料1 筆記錄

以下是外部詞典記錄的用法,原文照列,我們還沒有寫成教學內容。上面的說明才是我們自己寫的;有些用法可能上面已經講過了。

advergamingnoun

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    The creation or playing of advergames.

資料來源:英文維基詞典 English WiktionaryCC BY-SA 4.0)。 原文照列,未經改寫。