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An advergame is a computer game made to advertise a product — a snack, a film, a brand. The game itself is the advertisement, or is built around it. The word is a blend of advertisement and game, and it is a marketing word, more at home in business articles than in the playground. Though actually, people stretch it. A regular game that merely shows ads while you play is not quite the same thing; that is a game with advertising in it. An advergame is closer to a game that exists so you will remember the brand. You may also see advergaming for the practice of using such games. The idea is not new — companies have made branded games for years — but the blend is.
廣告遊戲
組成A blend of advertisement + game.
同家族的字
- advertisementthe first half of the blend
- advertisethe related verb: to tell people about a product
原始詞典資料1 筆記錄
以下是外部詞典記錄的用法，原文照列，我們還沒有寫成教學內容。上面的說明才是我們自己寫的；有些用法可能上面已經講過了。
advergamenoun/ˈæd.vəˌɡeim/
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informalA computer game published by an advertiser in order to promote a product or service.
- Some advertisers have taken casual gaming a step further, creating their own casual games — sometimes called advergames — and posting them on their Web sites.
資料來源：英文維基詞典 English Wiktionary（CC BY-SA 4.0）。 原文照列，未經改寫。