USP is a business and advertising term: the unique selling point (or unique selling proposition) of a product — the one thing it has that competing products do not, and the reason a customer should choose it. If three shops all sell coffee, one shop's USP might be that it roasts the beans itself; a phone's USP might be a battery that lasts three days.

USPUSP is a business and advertising term是商業和廣告用語: the unique selling point (or unique selling proposition) of a product指的是一項產品的unique selling point（獨特賣點，也叫unique selling proposition） — the one thing it has that competing products do not也就是它有、但競爭產品沒有的那一項特色, and the reason a customer should choose it也是顧客該選它的理由。If three shops all sell coffee如果有三家店都在賣咖啡, one shop's USP might be that it roasts the beans itself其中一家的USP可能是自己烘豆; a phone's USP might be a battery that lasts three days一支手機的USP可能是電池能撐三天。

The idea comes from advertising in the 1940s, and it is still what marketing people ask about first: 'What's our USP?' The word has spread a little beyond products — people now talk about a job candidate's or a football team's USP, meaning the thing that makes them stand out — though that use still feels like office language borrowed for fun. It is much more common in British business English than in American, where people more often say 'differentiator' or just 'what makes it different'.

The idea comes from advertising in the 1940s這個概念來自1940年代的廣告界, and it is still what marketing people ask about first而且現在行銷人員第一個還是會問: 'What's our USP?'「我們的USP是什麼？」 The word has spread a little beyond products這個字的用法也稍微擴大到產品以外 — people now talk about a job candidate's or a football team's USP現在大家也會說某個求職者或某支足球隊的USP, meaning the thing that makes them stand out指的是讓他們與眾不同的那個特點 — though that use still feels like office language borrowed for fun不過這種用法聽起來還是像借用職場用語來玩梗。It is much more common in British business English than in American這個字在英式商業英文裡比美式常見得多, where people more often say 'differentiator' or just 'what makes it different'美式英文裡人們更常說「differentiator」，或乾脆說「what makes it different」。

Say the letters: U-S-P. Plural USPs.

Say the letters字母要分開唸: U-S-PU-S-P。Plural USPs複數是USPs。