An ident is a short clip — often with a piece of music — that tells you which radio station or television channel you are on.

An ident isIdent是 a short clip一段短短的片段 often with a piece of music通常配著一小段音樂，that tells you which radio station or television channel you are on告訴你現在是在哪個電台或電視頻道。

It sits between programmes: the logo, the tune, the two-second “this is the news channel.” People who make programmes say ident the way other people say “the channel’s little song.” It is a shortened form of identification.

It sits between programmes它出現在節目與節目之間：the logo, the tune, the two-second 'this is the news channel.'台標、配樂、兩秒鐘的「這是新聞台」。People who make programmes say ident做節目的人說ident the way other people say 'the channel's little song.'就像一般人說「頻道的小曲子」。It is a shortened form of identification這個字是identification（識別）的縮寫。

Outside a studio, everyday talk more often says ID or “the logo.” You will meet ident in media English, especially British; American writers often say station ID instead.

Outside a studio在攝影棚之外，everyday talk more often says ID or 'the logo.'一般人講話比較常說ID或「台標」。You will meet ident in media English, especially British你會在媒體英文裡遇到ident，尤其是英式英文；American writers often say station ID instead美式作者則常常說station ID。

Though actually, it is not your ID card, and it is not a long ad for the next show. It is the tiny name-stamp between one programme and the next.

Though actually, it is not your ID card不過其實它不是你的身分證，and it is not a long ad for the next show也不是下一個節目的長廣告。It is the tiny name-stamp between one programme and the next它是節目與節目之間那個小小的名牌章。