- 1游擊隊員(打仗稱游擊戰;廣告裡的 guerrilla marketing 是「游擊行銷」)
A guerrilla is a fighter who does not belong to a country's regular army. Guerrillas work in small groups. They usually know the land well — hills, forests, cities — and they use that. They hide, move fast, and strike where a bigger army is weak, then they disappear. They do not line up in open fields the way a regular army might. You will also see the word in front of another noun: guerrilla war (or guerrilla warfare) is this kind of fighting. Later people stretched it in a lighter way: guerrilla marketing means a small, surprising, often cheap way of grabbing attention, then vanishing — like the fighters, but for selling. In news about real fighting the word is serious. The marketing use is informal, and though actually some people dislike it, because it borrows a war word for .
組成Borrowed from Spanish guerrilla, the small form of guerra (“war”). People coined it during the Peninsular War.
原始詞典資料7 筆記錄
以下是外部詞典記錄的用法,摘錄並精簡格式,我們還沒有寫成教學內容。上面的說明才是我們自己寫的;有些用法可能上面已經講過了。
guerrillanoun/ɡəˈɹɪlə/
- 1
A soldier in a small independent group, fighting against the government or regular forces by surprise raids.
- The right-wing paramilitary's offensive against the Marxist guerrillas failed because they did not know the terrain well enough.
- From the start of its operations in Colombia, the company was on guard against the decadeslong civil strife in the country between left-wing guerrilla and right-wing paramilitary groups, witnesses have testified.
- 2
archaicA non-official war carried out by small independent groups; a guerrilla war.
- 3
A marketer who uses guerrilla marketing techniques.
- 4
A maker of guerrilla television.
guerrillaadj/ɡəˈɹɪlə/
- 1
governmentmilitarypoliticsRelating to, using, or typical of guerrilla warfare, or its principles of small independent or non-official perpetrators.
- Wherever Nicholson was most wanted, there he was sure to be found. What his life was at this time may be seen from a letter he wrote to his mother: 'I am leading a very guerrilla sort of life with seven hundred horse and foot raised among the people of the country. The chieftain who is in rebellion has eight regular regiments and sixteen guns, so that I am unable to meet them openly in the field.'
- On the other hand, after the fall of Feng Ling Tu, the operations of Central Shansi, and Suiyuan, troops were more guerrilla than orthodox in nature.
- 2
businessmarketingRelating to, using, or typical of guerrilla marketing.
- We took a very guerrilla approach to marketing Goin' Hollywood, in keeping with the irreverent tone of the game.
- "Mozilla's marketing has been very guerrilla. You're not seeing it spend millions of dollars on TV. Instead, it's a powerful ground swell.
- 3
Using unconventional, non-traditional, non-mainstream and often subversive practices to achieve something.
- guerrilla marketing
- guerrilla tourism
摘錄自 英文維基詞典 English Wiktionary,已精簡格式;依 CC BY-SA 4.0 授權使用,改動後的內容同樣以此授權提供。