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Glocal means both worldwide and close to home at the same time. People use it for businesses, problems, and ideas that live on two levels at once: a company may sell the same kind of thing all over the world, but change the taste, the name, or the ads so they feel local. A problem can be glocal too — the climate is global, but the flood is in your street, and the two are tied together. It is a fairly new, slightly fancy word. You will meet it in business class, brand news, and serious articles; you will not hear it at the night market. Though actually, the idea is simple: the world is one place now, but people still live in a town, and both layers matter.
全球在地的(台灣商管、新聞慣用「全球在地化」講這類事;中國大陸較常說「全球本土化」。)
原始詞典資料1 筆記錄
以下是外部詞典記錄的用法,原文照列,我們還沒有寫成教學內容。上面的說明才是我們自己寫的;有些用法可能上面已經講過了。
glocaladj/ˈɡləʊk(ə)l/
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businessgovernmentpoliticsBoth global and local.
- Not so much wedded as welded to their airline seats, he and his amanuensis see the cities of the future as ‘glocal’ phenomena, where high-density urban centres are air-linked to intercontinental faubourgs.
資料來源:英文維基詞典 English Wiktionary(CC BY-SA 4.0)。 原文照列,未經改寫。