In internet language, cloaking is a trick used on websites: the site shows one version of a page to a search engine and a different version to a human visitor. The false version is stuffed with popular search words so the engine ranks the site highly and sends a lot of people there.

In internet language在網路用語裡, cloaking is a trick used on websitescloaking是網站會用的一種手法: the site shows one version of a page to a search engine and a different version to a human visitor網站給搜尋引擎看的是一個版本，給真人訪客看的又是另一個版本。The false version is stuffed with popular search words那個假的版本塞滿了熱門的搜尋關鍵字, so the engine ranks the site highly and sends a lot of people there好讓搜尋引擎把這個網站排到很前面、送很多人過去。

When a person arrives, they may see ads, a scam, or something that has little to do with what they searched for. Search companies treat this as cheating; a site can be pushed down or removed from results if it is caught.

When a person arrives當一個真人進到網站裡, they may see ads, a scam, or something that has little to do with what they searched for他們可能會看到廣告、詐騙，或跟他們搜尋內容根本無關的東西。Search companies treat this as cheating搜尋公司把這視為作弊; a site can be pushed down or removed from results if it is caught一旦被抓到，網站的排名可能會被拉低，甚至從結果中被移除。

It is technical jargon from SEO (the work of appearing in search), not everyday kitchen English, and it carries a bad smell — it is the dishonest kind of hiding. Though actually hiding a page from some visitors can be innocent in other software (showing a mobile layout, or blocking a tool that copies the site); cloaking as a search term means the bait-and-switch aimed at the ranking engine. It is not a magic invisibility cloak from a story, even though the metaphor is the same: cover the truth.

It is technical jargon from SEO (the work of appearing in search)這是SEO（讓網站出現在搜尋結果裡的工作）領域的專業術語, not everyday kitchen English不是日常生活的說法, and it carries a bad smell而且帶著負面的意味 — it is the dishonest kind of hiding是那種不誠實的隱藏方式。Though actually hiding a page from some visitors can be innocent in other software (showing a mobile layout, or blocking a tool that copies the site)不過在其他軟體情境裡，對某些訪客隱藏頁面內容也可能是無害的（例如顯示手機版面，或擋掉會複製網站的工具）; cloaking as a search term means the bait-and-switch aimed at the ranking engine但作為搜尋用語的cloaking，指的是專門針對排名系統的偷天換日。It is not a magic invisibility cloak from a story它不是故事裡那種讓人隱形的魔法斗篷, even though the metaphor is the same: cover the truth雖然背後的比喻是一樣的：把真相蓋起來。