1. 1點擊、點閱。廣告、新聞業在台灣很常講「點閱率」或「點擊率」(click-through rate)。

    A click-through is the moment someone clicks an advertisement or a link and is taken through to another page — usually the page the seller wanted. In the ad business this is the action that counts: many people see an ad, fewer click it. Firms then talk about the click-through rate: of the people who saw it, how many clicked? Though actually, a click is not a sale, and it is not even always interest. People click by mistake, or out of , and then leave. The noun comes from the verb to click through, and it is often written with a . You will meet it in marketing and web work, not at the dinner table.

    click-through 指的是「點擊」的那一刻:有人點了廣告或連結,被帶到另一個頁面,通常就是賣家希望對方去的地方。在廣告業,這個動作才算數,因為看到廣告的人很多,真正點進去的人少很多,所以業界會算點擊率「click-through rate」。

    不過點擊不等於買,也不一定代表有興趣。有人是誤點,有人是無聊才點,點完就走。這個名詞來自片語動詞「to click through」,常寫成帶連字號的形式,多半出現在行銷和網路工作的場合,餐桌上很少聽到。

From the word’s history

From the phrase click through.

來自片語 click through「點進去」。

Wiktionary

組成Deverbal from the phrasal verb click through: click (press) + through (go to the other side of the link).

同家族的字

  • clickthe first piece: to press the mouse or tap the screen
  • clickablesame click: a thing on a screen you can click

原始詞典資料2 筆記錄

以下是外部詞典記錄的用法,摘錄並精簡格式,我們還沒有寫成教學內容。上面的說明才是我們自己寫的;有些用法可能上面已經講過了。

click-throughnoun

  • 1

    The act or an instance of clicking through from one webpage to another.

  • 2

    advertisingbusinessmarketingAn online advertising performance metric representing an individual responding to an ad by clicking on it.

摘錄自 英文維基詞典 English Wiktionary,已精簡格式;依 CC BY-SA 4.0 授權使用,改動後的內容同樣以此授權提供。