Burberry is a British fashion company, famous for a beige check — brown, black, red, and white lines — on coats, scarves, bags, and umbrellas. For a long time that pattern meant “expensive and British.” In the 1990s in Britain, some football fans known for fighting, and later a loud cheap-flashy youth style people called “chav,” wore a lot of it, and the brand started to feel common or even rough in people’s minds. The company pulled the check back from some products, raised its luxury image, and most people now treat it as a high-end name again. In English it is a brand, so it keeps a capital B: “a Burberry coat.”