ASA here is the Advertising Standards Authority, a British body that watches over advertising in the UK. If someone thinks an advertisement is untrue, nasty, or offensive, they can complain to the ASA.

ASA here這裡的ASA is the Advertising Standards Authority指的是Advertising Standards Authority（廣告標準局），a British body that watches over advertising in the UK是英國監督廣告的機構。If someone thinks an advertisement is untrue, nasty, or offensive如果有人覺得某個廣告不實、惡意或冒犯人，they can complain to the ASA可以向ASA投訴。

The ASA can tell a company to change the ad or stop using it. It is not the police, and it is not a world organisation — it is a UK advertising watchdog.

The ASA can tell a company to change the ad or stop using itASA可以要求公司修改廣告或停止使用。It is not the police它不是警察機關，and it is not a world organisation也不是世界性的組織 — it is a UK advertising watchdog它是英國的廣告監督機構。

Newspapers in Britain say “the ASA” the way you might name a referee. Though actually many other groups use the same three letters (standards bodies, film-speed codes, and so on), so this meaning is the British ads one, not every ASA you will ever see.

Newspapers in Britain say 'the ASA'英國的報紙提到「the ASA」時，the way you might name a referee就像在講一個裁判的名字一樣。Though actually many other groups use the same three letters不過其實還有很多其他團體也用這三個字母（standards bodies, film-speed codes, and so on像是其他標準機構、底片感光度代碼等等），so this meaning is the British ads one所以這個意思專指英國廣告界的ASA，not every ASA you will ever see不是你以後看到的每個ASA。