hardline

hardlinenoun/ˈhɑːdlaɪn/

• 1

  businessA retail product collection consisting primarily of hardware targeting the do-it-yourself customer.

  • The Hardlines Digest is an Internet mailing list for members of the retail hardware and home center industry.
• 2

  businessA retail product collection which includes many non-information goods, such as home appliances, housewares, and sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.

  • Comparable-store sales in hardlines declined in the mid single-digit range, with the strongest performance in sporting goods.
• 3

  communicationselectrical-engineeringengineeringA physical wire or cable connection; landline.

hardlineadj/ˈhɑːdlaɪn/

• 1

  Uncompromising; rigidly holding to a set of beliefs.

  • Smith's hardline approach to drugs gained him the support of many local citizens.
  • To come up with common, honorable, flexible, sensible, creative, meaningful, non-coercive "codes" or expectations of ethical behavior while avoiding laying down hard-line, guilt-inspiring "politically correct" rules and superficial judgements is no small feat.
• 2

  businessBelonging to a hardline.

  • hardline product
  • Safety, product quality and performance are prerequisites for all hardline products such as toys, cosmetics, furniture, jewellery, DIY, etc.